Wednesday, 6 March 2019

Barun Mohanty: How do you sell this water bottle marketing interview question?

Barun Mohanty is the most viewed interview writer on Quora


www.barunmohanty.com

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***Marketing Interview***
Interviewer- Sell this water bottle?
Neal- Buy it, Ma’am.
Interviewer- Why should I?
Neal- Your bottle seems old. You should get a new one.
[Creating a need]
Interviewer- I am okay with my old bottle.
Neal- It can make you sick. Imagine you have an important meeting and you get stomach ache or loose motion.
Interviewer- What?
Neal- It’s old, Ma’am. It contains germs that can make you sick. It might make you embarrassed in public. You might lose an important deal.
[Fear factor]
Interviewer- How much?
Neal- Only 1500/- Rupees.
Interviewer- Are you mad? The old one cost me only 500/- which I bought 6 months ago.
Neal- After buying this bottle, you don’t need a bottle for at least 10 years.
Interviewer- How is that possible?
Neal- It has a special design which don’t let water to accumulate inside it. Hence, it’s unique feature doesn’t allow germs there.
Interviewer- I will think about it.
Neal- We have vacuum within the 2 layer walls of this bottle. So, it will keep cold water cold for 24 hours and same applies to hot water.
Interviewer- Okay! Give me a discount. I will buy it right now.
Neal- We don’t have a policy for discount, Ma’am but if you buy now, I will fill this bottle with high quality mineral water, imported from Antarctica for free.
Interviewer- [Laughs] Great job.
***Sold***

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